Meeting Client Demands and Agency Capabilities
Every business has competition. You can either bow to your competitors or go out there and change the game by engaging your target markets differently.
As a business owner, you can feel intimidated by the actions of your competitors especially when it comes to meeting clients’ demands. But when you try to plan your strategies around the actions of your competitors, you give them the power to define your marketing strategy and thus, lead the industry while your business meagerly follows in their shadow.
Instead of focusing on matching what your competitors are doing, concentrate on distinguishing yourself in the marketplace. The following describes how to be unique from your competition and be able to meet client demands and agency capabilities:
Find your unique story
Developing a marketing strategy and a supporting message which distinguishes your business from competitors enables you to carve out your own chunk of the target market. This also helps emphasize your own unique business’ history and story.
Use your strengths and advantages over your competitors
Assess the strengths and weaknesses of your competitors, and compare them to yours. Is the competition lacking in areas where you excel in? Concentrate on your strengths and advantages and market them!
Emphasize on your own unique style and tone
What style and tone do your competitors use when interacting with their customers and prospects? How does this differ from yours? If the competition trends toward corporate and stuffy, you can take a casual and personal approach, emphasizing your personable uniqueness!
Own your share of the market
Identify the areas of the market where you excel in (might be blog and social media following), and own it!
Putting the above marketing strategies into effective action requires utilizing a marketing tool that can regularly reach the target audience, emphasize on your distinct tone and style as well as communicate your unique message. There’s no better way to accomplish these goals, and many more, than with branding!
Creating a unique marketing strategy expands your business and offers a foundation for all of your custom content marketing efforts. This gives you the tools to set your business apart from the competition.